AIGA Design Command X National Design Competition- Day 1 brief: Design a new logo for Zoom.
My solution: Zoomie
The new Zoom logo remains Zoom blue only added much more fun. The character I created made with the “Z, O, O, M” 4 letters, I call it Zoomie! Zoomie can be any gender, any pronounce and anything you want it to be.
Zoomie can have many variations, user can decide what background color or image to use. Even add elements to make it more personal! Zoomie can be LGBT friendly, can be patriotic, and maybe Zoomie loves soccer game! It’s always more fun when you give it a personality.
When it comes to the company’s commercial package. Zoomie can be Pro Zoomie, Business Zoomie or Education Zoomie. Oh never forget my favorite meme Zoomie.
More customization, more personalized, Zoomie IS YOU!
As you noticed, my design solution for Zoom is not only makes new logo, but rather create a space and time for you to relax a little bit after a long conference meeting. Imagine if will be a Zoomie store on the website for you to fully explore the possibilities and order your Zoomie products.
Beyond the business time, Zoom can be much more approachable and can be more than just a rigid virtual office meeting platform.